The global pharmaceutical market will more than double in value to $1.3 trillion by 2020, according a PricewaterhouseCoopers report, entitled Pharma 2020: The Vision – Which Path Will You Take? The factors influencing this estimate include increasing worldwide demand for medicines as the population grows, ages and becomes more obese, and as chronic conditions and infectious diseases tied to global warming rise. However, the industry’s current business model is unsustainable and funda...